Background
Pitch for a 2011 cannondale.com redesign during my time at New York based agency Firstborn. I was the main designer on one of the three visual directions we pitched. This direction was not chosen but some parts made it through to the final design.
Navigation demo animated in After Effects.
Every slide has its own background image or video loop.
The different models were displayed on top of their natural surface such as road/dirt. The backgrounds were blurred landscapes to set the right mood.
Thank you for watching!